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Digital Marketing
Crystal Consulting Tax Season Campaign
Reveal created and launched a tailored social media campaign for Crystal Consulting, LLC to increase awareness as a new provider for tax preparation services in the Iowa Falls area. The campaign was ran twice using slightly different graphics, captions, and audience targeting strategies to evaluate performance and improve results.
While the second campaign reached fewer people and generated fewer impressions, the refined targeting strategy drove stronger engagement and more qualified website traffic. The first ad focused on broad awareness and visibility within the local community, while the second ad was optimized to reach users more likely to take action. As a result, the second campaign generated 92 additional website visits and lowered the cost per result by approximately 34%, demonstrating improved campaign efficiency and return on ad spend.
Campaign Highlights – 1st Ad
- Ad Spend: Under $75
- Reach: 9,020 people
- Impressions: 14,840
- Website Visits: 183
- Cost per Website Visit: $0.38
Campaign Highlights – 2nd Ad
- Ad Spend: Under $75
- Reach: 7,996 people
- Impressions: 9,142
- Website Visits: 275
- Cost per Website Visit: $0.25
While the second campaign reached fewer people and generated fewer impressions, the refined targeting strategy drove stronger engagement and more qualified website traffic. The first ad focused on broad awareness and visibility within the local community, while the second ad was optimized to reach users more likely to take action. As a result, the second campaign generated 92 additional website visits and lowered the cost per result by approximately 34%, demonstrating improved campaign efficiency and return on ad spend.
Campaign Highlights – 1st Ad
- Ad Spend: Under $75
- Reach: 9,020 people
- Impressions: 14,840
- Website Visits: 183
- Cost per Website Visit: $0.38
Campaign Highlights – 2nd Ad
- Ad Spend: Under $75
- Reach: 7,996 people
- Impressions: 9,142
- Website Visits: 275
- Cost per Website Visit: $0.25
Firehouse Saloon & Grill Social Media Campaign
Reveal launched a targeted digital campaign for Firehouse in Eldora to drive local awareness and website traffic, delivering strong results with a minimal budget.
Campaign Highlights
Ad Spend: Under $100
Reach: 9,085 people
Impressions: 13,551
Cost per Result/Website Visit: $0.16
Website Impact
630 total sessions (+264%)
544 unique visitors (+303%)
346 sessions from ads
The campaign didn’t just maintain traffic, it created it. Over half of all website visits came directly from paid ads, bringing in a high volume of new customers and positioning the campaign as the primary driver of growth.
With the right strategy, even a small budget can generate real awareness, attract new customers, and drive measurable results.
Campaign Highlights
Ad Spend: Under $100
Reach: 9,085 people
Impressions: 13,551
Cost per Result/Website Visit: $0.16
Website Impact
630 total sessions (+264%)
544 unique visitors (+303%)
346 sessions from ads
The campaign didn’t just maintain traffic, it created it. Over half of all website visits came directly from paid ads, bringing in a high volume of new customers and positioning the campaign as the primary driver of growth.
With the right strategy, even a small budget can generate real awareness, attract new customers, and drive measurable results.
River's Edge Trail Social Media Campaign
The goal of this campaign was simple, get more people aware of the Iowa River’s Edge Trail and drive traffic to the website to support fundraising and updates on progress.
We ran a 2-week Facebook digital marketing campaign, using simple, clear messaging to help people understand what’s happening with the trail and why it matters locally. We also created easy-to-follow slide content that highlighted key sections of the trail and what people can look forward to.
Campaign Highlights
2 weeks
Reach: 19,957 people
Impressions: 57,647
Clicks to view: 990
Website Impact
1.3K total sessions (+728%)
1.2K unique visitors (+751%)
1,037 sessions from ads (82.4%)
Simple messaging, clear visuals, and consistent outreach helped turn awareness into real engagement and traffic for the project.
We ran a 2-week Facebook digital marketing campaign, using simple, clear messaging to help people understand what’s happening with the trail and why it matters locally. We also created easy-to-follow slide content that highlighted key sections of the trail and what people can look forward to.
Campaign Highlights
2 weeks
Reach: 19,957 people
Impressions: 57,647
Clicks to view: 990
Website Impact
1.3K total sessions (+728%)
1.2K unique visitors (+751%)
1,037 sessions from ads (82.4%)
Simple messaging, clear visuals, and consistent outreach helped turn awareness into real engagement and traffic for the project.
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