The goal of this campaign was simple, get more people aware of the Iowa River’s Edge Trail and drive traffic to the website to support fundraising and updates on progress.

We ran a 2-week Facebook digital marketing campaign, using simple, clear messaging to help people understand what’s happening with the trail and why it matters locally. We also created easy-to-follow slide content that highlighted key sections of the trail and what people can look forward to.

Campaign Highlights
2 weeks
Reach: 19,957 people
Impressions: 57,647
Clicks to view: 990

Website Impact
1.3K total sessions (+728%)
1.2K unique visitors (+751%)
1,037 sessions from ads (82.4%)

Simple messaging, clear visuals, and consistent outreach helped turn awareness into real engagement and traffic for the project.