Reveal created and launched a tailored social media campaign for Crystal Consulting, LLC to increase awareness as a new provider for tax preparation services in the Iowa Falls area. The campaign was ran twice using slightly different graphics, captions, and audience targeting strategies to evaluate performance and improve results.

While the second campaign reached fewer people and generated fewer impressions, the refined targeting strategy drove stronger engagement and more qualified website traffic. The first ad focused on broad awareness and visibility within the local community, while the second ad was optimized to reach users more likely to take action. As a result, the second campaign generated 92 additional website visits and lowered the cost per result by approximately 34%, demonstrating improved campaign efficiency and return on ad spend.

Campaign Highlights – 1st Ad
- Ad Spend: Under $75
- Reach: 9,020 people
- Impressions: 14,840
- Website Visits: 183
- Cost per Website Visit: $0.38

Campaign Highlights – 2nd Ad
- Ad Spend: Under $75
- Reach: 7,996 people
- Impressions: 9,142
- Website Visits: 275
- Cost per Website Visit: $0.25